How much does it cost to buy a house in Italy?

Answer: the minimum possible amount

Most Italians, when buying real estate, try to spend as little as possible. Although you can dream without limits, real purchasing power significantly narrows the choice. Tecnocasa analysts note that the most affordable price categories remain the most popular among Italian home buyers.

How much do Italians spend on buying real estate?

According to the Tecnocasa study, in 2024 the most popular price range for buying a home remains the category up to 119 thousand euros . It accounts for 25.1% of transactions , which shows stability compared to previous periods.

The next two price ranges, from 120 to 249 thousand euros, also maintain similar figures, which indicates an even distribution of demand in the first three categories. These data confirm that the housing market in Italy is mainly focused on affordable housing.

Costs of buying property in Milan and Rome

In the country's largest cities, such as Milan and Rome, the demand structure is noticeably different. Here, the most popular price category is the range from 250 to 349 thousand euros , where 24.9% of transactions are concentrated.

Milan is characterized by a slight increase in interest in expensive real estate, priced above 629 thousand euros , where demand has increased by 0.3% . Also in this city, the popularity of housing in the middle and high price category is growing, in the range from 350 to 474 thousand euros , which indicates an increase in activity in the real estate market in the business class segment.

Real estate expenses in other cities

In small towns in Italy, the demand is predominantly for housing in the most affordable price category - up to 119 thousand euros.

• Genoa leads the way in this area, with 61.9% of transactions falling within this range.
• In Palermo, the similar demand is 52.4% , which is due to the economic situation and lower purchasing power in the region.

Smaller cities: demand for housing up to 119 thousand euros

In regional centres and smaller cities, 43.8% of buyers say they are willing to spend less than €119,000 . Although this figure has dropped slightly compared to early 2024 (45.6%), it remains significant.

Particularly high figures are seen in cities such as Perugia and Campo Basso , where demand for properties in the lower price range reaches 72.6% and 73.7% respectively. This highlights that in smaller cities, the majority of buyers are from middle and low income groups.

Conclusion

Buying property in Italy is mainly focused on affordable housing, especially in smaller cities. In large metropolitan areas such as Milan and Rome, there is still a strong interest in middle- and high-end housing. However, for most Italians, buying a home remains the choice that best suits their financial capabilities.