It will be a new format curated by Stefano Boeri and co-designers: Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lucas Vegvert and Marco Ferrari and Eliza Pascual of Studio Folder.
Preparations for the Super Salon are in full swing and will take place from 5 to 10 September at Fiera Milano Rho.
This will be a unique event, targeted not only for professionals, but also for the general public, an attractive and communicative force. The proposed format is a large design library focused on attention and care for living spaces.
At the entrance to the Porta Est fair, thanks to the Forestami project, a green entrance area with 200 trees will be created, which at the end of the six days of the event will be planted in the metropolitan area of Milan.
The exhibition at the fair is delimited and will be interspersed with thematic zones and paths. The Triennial Milano will become a hub in the city's “super-salon”, with a cultural offer that, in addition to exhibitions, will present a series of as yet unpublished projects.
In this project, the combination of digital and physical presence will provide a rewarding experience for stakeholders. The new Salone del Mobile platform has been developed with an original display design to bring the user into the action before, during and after their visit.